Why We Start 100 TESSAN Travelers

Why We Start 100 TESSAN Travelers

Reading Why We Start 100 TESSAN Travelers 3 minutes Next Becoming a Faithful Companion on Rachael Yamagata’s Musical Journey

TESSAN is a brand founded by a true traveler, with a mission of “connecting people’s journey.” Over the past ten years, we’ve embarked on a journey of our own.

In these ten years, we’ve grown from an unknown brand to a leader in the industry. From obscurity to distinction, we are proud to say that we’ve achieved things others haven’t in terms of product innovation and user experience. It’s this passion for the brand that has brought our products to every corner of the world. And we can confidently say that out of ten global travelers, at least two are using TESSAN products.

But behind all of this is our unwavering mission: “connecting people’s journey.” We see our brand and products as symbols that carry the meaning and value of a journey—companions for every step you take.

Even today, we haven’t forgotten our original intention.

Many people ask us:

Why would a hardware brand launch a global campaign about travelers?

This idea came from a moment two years ago, when we launched a new travel adapter on our social media. The campaign received a lot of attention and comments. One comment from a young user said:

"I really want to go somewhere, but I’m too scared to take the first step."

We were deeply moved by that comment.

As travelers, traveling is second nature to us. But we may have overlooked a truth:
That many people have never left the place they live—no matter how much they long to explore.

So a new idea was born.

In 2024, we launched the JUST GO BONUS program, to encourage people to take that brave first step—to go to the place they’ve always dreamed of.

This campaign received wide attention and participation. Many people who joined were supported by us and successfully embarked on their journeys.

But that’s not enough.

We want to support even more people.

We want to gather the stories of all participants and share them with others—those planning to leave, about to set off, or already on their way.

We want to spread courage through their stories, share what they’ve seen, heard, and felt, and ultimately create deeper connections.

This collective energy will carry forward the power and meaning of life’s journeys.


That’s why we’re launching the 100 TESSAN Travelers campaign.

No matter how far you travel, whether you're alone or with someone, we don’t define the journey by its format.

What we care about are the unique, personal, real stories behind every traveler—big or small.

We want to tell the story of travel itself.

To express what it really means to set off.

Ultimately, we hope that journeys will connect us.

That they will connect us to the world, to society, to those in need.

And through the connection itself, we become the person we were always meant to be.